Our Story


How Our Company Got Started

Rob Mock founded Urban Horticulture Supply in 2017 in order to provide high-tech gardening supplies and consulting services for all farmers, including those who enjoy advanced gardening such as hydroponics. UHS aims to supply knowledge of and support for organic and sustainable agriculture. This remains a primary focus of the company, which makes it the top specialty agriculture store here in Chattanooga.

In addition to advanced agriculture, UHS specializes in assisting commercial growers, local farmers and individuals with organizing and producing high quality, Industrial Hemp operations.  Rob anticipated the emergence of CBD products made from industrial hemp into the mainstream, and he created UHS, in part, to bring a level of accountability and purity to the industry. In fact, since there are no regulations on growing or the extraction processes, our company has made it a priority to create new standards for this budding industry.

Get To Know The Primary Members Of Our Team

Whether your operation is large or small, our team is dedicated to providing you with the information and support you need along with improving your chances of success. We believe in the value of getting to know our customers and to the importance of forging strong business relationships. To that end, we wanted to provide you a bit of background about our three full-time employees behind Urban Horticulture Supply

Headshot of Rob Mock

Rob Mock


Rob was born and raised in Humboldt CA. He was born and raised in this industry and has a literal lifetime of knowledge and experience. He has always had a passion for horticulture and gardening, but he doesn’t subscribe to conventional farming and gardening techniques. Instead, he prefers organic and other alternative farming methods, which he believes will be standard in the future. After working his way to operations manager of another company, he decided to branch out on his own and open Urban Horticulture Supply in 2017. In this capacity, he strives to help return farming to small businesses and individuals.

After the passage of state legislation in 2015, Rob began advocating for Tennessee farmers engaged in the research and growth of industrial hemp. When the federal government passed the Farm Bill of 2018 authorizing those activities across the country, he began fervently supporting local farmers through fundraisers and at hemp-based conferences and conventions.

Rob’s passion for organic agriculture and hemp only grows stronger with time, and he is excited to move toward the future with open arms and green thumbs.

Allison Janes

Operations Manager

UHS was fortunate enough to bring Allison onto the team in its first year of business. She is a graduate of Tennessee Technological University with a bachelor's degree in agriculture, which allows her to explore the science behind growing plants. In addition to plant science, her degree focused on agribusiness, and agtourism.

Her seven plus years of experience in the growing industry prior to joining the team, which include working in a research greenhouse all through college and interning at a 15-plus acre produce farm, prove invaluable. She manages the daily operations of the store and the various indoor and outdoor gardens all year long.

She loves working with the small farmers of Tennessee and hopes to see them thrive with the help of UHS.

Allison is also actively involved in community education and travels to local schools to assist and teach about organic agriculture and hydroponics.

Headshot of Allison Jane
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